Conquering Big Willow

NISSAN

Sony film, Gran Turismo, tells the story of how Nissan turned gamers into real-life racers. The only hiccup? They premiered in the middle of the SAG strike. So how do you promote a film without talking about the film? You hire professional race car driver, Chris Forsberg, and GT actress, Emelia Hartford, find the most hated track among the entire gaming community, and teach them how to master it.

There’s few things the Gran Turismo gaming community hates more than Willow Springs Raceway. So we made a 4-part TikTok series to tackle their biggest gripes.

Part 1: Mastering the Omega

Part 2: Reading the Straights

Part 3: Conquering Corners

Part 4: Avoiding the Shadow Realm

Executive Creative Director: Mike Blanch | ACD: Liz Ha | Copywriter: Joey Chiarulli