El Test Drive

NISSAN

In Nissan’s first Super Bowl Commercial for the hispanic market, Marcello Hernández tries to take a test drive only to be interrupted by his large family.

Working with Grupo Frontera and Marcello we created social extensions that felt authentic to their personal brands.

Director: Ariel Danziger | ACDs: Matt Keibus, Kevin Flores | Copywriter: Joey Chiarulli