APPLEBEE’S
Metaverse Mondays
Applebee’s makes sure all neighborhoods are Eatin’ Good, even the digital ones. We created the first-ever Metaverse Meal that can be enjoyed both physically and digitally.
A collection of NFT art based on our iconic menu items, co-created by Applebee’s and the NFT community to bridge physical and digital experiences
Executive Creative Director: Lance Parrish | Copywriter: Joey Chiarulli
Accolades
ADAGE- TOP 5 BRAND NFTS
Chromatic Feast artist Vasya Kolotusha’s interpretation of Applebee’s Bourbon Street Steak sold for $1,337 after a 72-hour bidding war on Voice, a carbon-neutral NFT marketplace.
and it penetrated pop culture
Somehow South Park recreated our exact pitch meeting.